Conscious consumption area

The centrality of the consumer in economic sustainability has been known since the first emergence of the issue, but has remained in the background until today due to the importance assumed by sustainability with respect to the production chain.

With particular reference to the textile-clothing supply chain, there has been a growing responsibility of companies, often moved more by risk management than by exclusively ethical factors, towards increasingly sustainable production processes in terms of natural resources consumed or chemicals used, up to a certain attention to workers' rights. Although there is still a long way to go, the problem is on the agendas of industries.

The Catholic University of the Sacred Heart of Milan, with its Center for the Study of Fashion and Cultural Processes (Centro ModaCult), has among its objectives that of deepening the theme of conscious consumption through research and action-research.