Be-Change

Be(havioural) Change: the why (and the how) of research (E. Mora, M.A. Maggioni)

Habits and behaviors in the time of Covid: comparing generations (E.T. Uberti, E. Noia)

Habits and behaviors in the time of Covid: comparing generations (D. Massaro, D. Rossignoli)

The PsyMe app for the promotion of sustainable choices: the case of zero-kilometer foods (P. Catellani)

Be-Change is a research project "Behavioural-Change: Perspectives for the stabilization of virtuous behaviors towards sustainability" of the University (line D3.2), which will be developed in the three-year period 2021-2023, under the scientific supervision of Emanuela Mora, professor of Sociology of Communication at the Faculty of Political and Social Sciences.

The main objective of the project is to search for an answer to crucial questions to imagine and lay the foundations for a post-Covid future that is truly innovative and inclusive: What has changed in the behaviour of individuals during the pandemic? To what extent can we say that there is a growing attention, on the part of individuals, groups and also at the level of political decision-makers, to the increasingly urgent issues of environmental and economic sustainability? Is it sensible to bet on a greater propensity for solidarity attitudes as an immediate response to worsening inequalities? And how many of these behaviors, undoubtedly initially forced by the emergency provisions, are being transformed into lasting attitudes through an already substantial series of preferences and alternative business models?

The strength of the project, which is combined with its ambition for unity, is the highly multidisciplinary nature of the research, guaranteed by the involvement of 14 Departments and 7 Faculties, ranging from the more purely humanistic area to that of sociological, psychological and pedagogical, linguistic, economic, legal and political sciences. In addition, the researchers will make use of the collaboration and expertise of colleagues from thirteen universities on an international scale. The goal is to intercept the complexity of an ongoing change, which requires a complex interdisciplinary reading to provide effective interpretations of what is happening.