Tag Your Food

The aim of the project was to raise awareness among citizens-consumers on the subject of safe, quality and sustainable agri-food products, also with a view to combating the market of counterfeit products and disinformation, also attributable to fake news circulating on the net.

Tag yourfood was therefore created with the intention of triggering a process of empowerment that, aimed at encouraging more responsible consumption choices, contributes significantly to the health and well-being of citizens.

Of regional scope, the path included the creation of a mainly digital information campaign, assisted by training moments and awareness-raising and information activities at the counters.

The development of the content for training and awareness emerged from a qualitative-quantitative study on the level of knowledge and awareness of consumers.  The ModaCult Centre (UNICATT) carried out  an action-research that analysed citizens' knowledge on the quality and safety of food products. The survey also aimed to validate the effectiveness of the information tools created within the project

Implementing entities

Cittadinanzattiva della Lombardia onlus (leader), Lega Consumatori Lombardia, Movimento Difesa del Cittadino-Lombardia (MDC), Udicon Regionale Lombardia, Unione Nazionale Consumatori-Comitato Regionale della Lombardia (UNC). Third party members: C.I.A. Lombardia – Italian Confederation of Farmers, Ci.Bi.. – Art and Science of Food, Slow Food Lombardy, Unioncamere Lombardia, Catholic University of the Sacred Heart.