Animal Care

The research carried out for the EBANO group explored the potential of ANIMAL CARE both with respect to brand identity and with respect to the varied community of reference: consumers, amateurs, professionals.

The identification of the values and trends that characterize this area have provided ideas to strengthen the brand identity of the three platforms operating in this area: CEF, Zampando, Petme.

The research was the first step towards a rethinking of the interactions between platforms and their homogenization with respect to a single, but well-targeted, identity of the different strands of offer (information, training, services, possibly social), while keeping them distinct.