The Center
The Centre for the Study of Fashion and Cultural Production (ModaCult) is a research centre of the Catholic University of the Sacred Heart in Milan, dedicated to the study of "cultural and creative industries", i.e. all those realities capable of combining a symbolic and functional dimension with the aptitude to generate value. In addition, it actively contributes to the international debate on the role of cultural and creative enterprises in the processes of territorial enhancement.
Fashion is a particularly significant element of cultural production, a place par excellence where creative ideation and market orientation are combined . But other sectors are also included in the list of creative cultural industries: from food to beauty, from design to architecture, passing through all those realities that, by putting culture and creativity at the center of their production processes, contribute to telling the identity of Italian entrepreneurship in the world and relaunching Italy and its valuable productions.
These industries, which are increasingly important for the economy and life of the contemporary city, bring together scholars at the Centre who investigate the production process - from the design and executive phase, to that of communication and consumption - according to a socio-cultural approach and with particular attention to sustainability issues.
A peculiar feature of the Research Centre is the qualitative methodology of investigation aimed at understanding the symbolic, manifest and latent dimensions of social phenomena.
ModaCult boasts an international reputation for the study of cultural production and stands out on the Italian scene for its partnership with numerous companies and a wide and international network of university research centers.
The Centre aims to:
- stimulate scientific debate through publications and conferences
- develop interdisciplinary research and collaboration projects at national and international level;
- designing interventions and training courses
- to encourage the creation of networks between companies, schools, universities and research centres also through consultancy activities in the area.
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