DigitAlly

The ModaCult Center helped to explore the concepts behind the brand identity of what would later become DigitAlly. A cognitive and ideational analysis brought out the  strengths and weaknesses of the proposal with respect to the macro themes: CONCEPT, PRICING, BRAND IDENTITY, AWARENESS OF THE WORLD OF WORK, VISIONING, which the promoters used for the implementation of the pilot edition of the project.

DigitAlly was originally aimed at empowering young people between 18 and 29 years old who have completed secondary school or recent graduates who have not yet identified their orientation.

Learning digital tools is a means (enabler) to reactivate participants' commitment to conscious learning, capable of increasing their chances of occupability and the acquisition of soft skills. No pre-established levels of competence are required: the target is young people with medium profiles who are still in the phase of defining their career paths. The course combines practical  workshops and a paid internship, all supervised by two facilitators ("Virgilii").

The survey revealed feedback on the concept and pricing of the project to define the best market positioning strategy, with particular attention also to communication aspects.