Although the business model definition of Customer Value Proposition has evolved along the years, the idea of a perfect offering to build customer satisfaction has been always at its core.
In the late 90, there was a generic business model concept that only considered how to get benefits from processes and resources. It consisted of the three-part formula: ‘content-structures-management’, devised to create value. Little by little, around the first decade of the 21st century, it changed into a growing common understanding that considers Customer Value Proposition as one of the most important parts of a business model. The remaining aspects consist of the profit formula, and the key resources and processes of the company.