Master in Fashion Direction: Brand & Communication Management

The Master aims to train highly qualified professionals able to support the competitiveness of fashion businesses by using marketing and communication tactics to represent fashion brands' online and offline positioning.

Young graduates who want to work in marketing and communication roles in the fashion and luxury industries are welcome to enroll in the 1-year course. Students who successfully finish the course will be able to interpret various methods of conveying a brand's image, develop the cultural and design knowledge necessary to curate fashion events, and engage in professional narrative and text creation for online communication. They will also develop the ability to work creatively while utilizing the most recent technology and being aware of the most recent improvements in communication both online and offline.

The fashion and luxury companies are, in fact, looking for a new generation of communication professionals, capable of understanding the transformations of the media scenario and of managing the digital transition of brands and products still strongly rooted in the offline dimension.

The program alternates traditional lessons and practical activities organized in partnership between the university and the company to work and interact with the players in the fashion sector and is based on a faculty made up of university professors and Fashion Managers