DIALOGIC COMMUNICATION:
BEYOND CONTROL TOWARD CO-CONSTRUCTION

We live in an era of information democracy and worldwide interactive communication, in which any individual, institution, organization, association or group of people can establish communication exchange with any other individual, group, institution or organization, using all the different communication touch points available online or offline in fast, direct and cost-effective ways.

In such an era, corporate and marketing communications become extraordinarily powerful strategic assets to understand, connect with, listen to, and engage all company stakeholders, including customers and consumers.

In the effort to build company identity and foster strong individual and corporate brands along with a positive and enduring corporate reputation, communication needs to be creative, meaningful, up to date, transparent, empathetic, participatory, sustainable, and relevant for all customers and stakeholders.

To develop and maintain these features over time, communication needs to be part of the strategic decision-making of top management and brand management, and be managed by open-minded, multidisciplinary, passionate professionals, driving dialogic and peer-to-peer communication processes, sensing the corporate environment for opportunities and threats, discovering and leveraging on all stakeholder and customer touch points to engage and interact with them.

The focal point of the 2014 CMC Conference lies in exploring current and future challenges relevant to the adoption of a dialogic approach to corporate and marketing communications.

• What does it mean for communication to be genuinely dialogic and truly interactive?
• How can communication overcome sender-biased models of message delivery?
• How can communication adopt a stakeholder-centric approach?
• How can dialogic communication sustain corporate intangible assets?
• What are the ethical challenges of dialogic communication? How can dialogic communication be evaluated?

The 19th International Conference on Corporate and Marketing Communications is the locus for scholars, educators, and practitioners seeking to promote and advance knowledge in the field of Corporate and Marketing Communications.

Contributions

This conference will consider both theoretical and empirical papers, working papers, and extended abstracts for review, and ideas for special session proposals will be welcomed. Prizes will be awarded for the best competitive paper and for the best working paper as judged by a panel of experts. The best competitive paper will receive automatic acceptance by the Journal of Marketing Communications, subject to requested editorial changes. Successful authors will present their papers at the conference and all competitive papers accepted for the conference will be reviewed for the Journal of Marketing Communications (JMC).

Deadlines

• Submission: December 15 2013
• Early registration: February 15 2014
• Conference: April 3-4* 2014

Authors should submit their contributions to rossella.gambetti@unicatt.it and silvia.biraghi@unicatt.it

* Due to a date overlapping with the most important international design and furniture trade fair taking place every year in Milan, the CMC Conference date has been anticipated by one week, from April 10th-11thto April 3rd-4th. Sorry for the inconvenience and please do not hesitate to contact us should you have any problem.