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KEYNOTE SPEAKERS 

"Co-construction of the digital extended self"

Prof. Russell W. Belk is Professor of Marketing at Schulich School of Business, York and Kraft Foods Canada Chair in Marketing. His research involves the meanings of possessions, collecting, gift-giving, sharing, and materialism. His many visionary interpretive works have been published in the Journal of Consumer Research, the Journal of Consumer Psychology, Journal of Marketing and Marketing Theory.

"Brand Content in a Post-Postmodern Society"

Prof. Bernard Cova is Professor of Marketing at Euromed Marseilles - School of Management, France and Visiting Professor at Università Bocconi, Milan, Italy. A pioneer in the Consumer Tribes field since the early nineties, his internationally-influential research has emphasized what he calls "the Latin approach" of tribal marketing. His work on this topic has been published in the International Journal of Research in Marketing, the European Journal of Marketing, Marketing Theory and the Journal of Business Research.