Pubblicazioni 2026

  • Ancillai, C., Sabatini, A., La Rocca, A., & Perna, A. (2026). Sustainable transition in the living industry: An explorative study of the early phases of a publicly funded innovation network. European Journal of Innovation Management, 29(11), 76-103. https://doi.org/10.1108/EJIM-03-2025-0357
  • Beccanulli, A., & Biraghi, S. (2026). Plastic-free brand choices as a holistic approach to self-care: A netnographic analysis of young consumers’ motivations. Corporate Reputation Review, 29(1), 24-4 https://doi.org/10.1057/s41299-024-00186-2
  • Bocconcelli, R., Cantu', C. L., Hu, L., Olivieri, M., & Pagano, A. (2026). Three, two, one, ignition! Exploring the transition process of firms towards the space economy. Economia e Politica Industriale, Advance online publication. https://doi.org/10.1007/s40812-026-00403-5
  • Cantu', C. L. (2026). The potentialities of AI in retention strategies: A B2B2C perspective. Micro & Macro Marketing, (35, 2), 1-24. https://hdl.handle.net/10807/341143
  • Cantu', C. L., Gambetti, R. C., Sebastiani, R., & Tunisini, A. (2026). L’evoluzione del marketing nel pensiero e negli studi di Renato Fiocca. Economia & Management, (2), 102-108. https://hdl.handle.net/10807/341145
  • Cantù, C. L., & Lucarno, M. (2026). Exploring key activities in strategic network formation: the effectiveness seeking perspective. Journal of Business & Industrial Marketing, 41(3), 289-306. https://doi.org/10.1108/JBIM-12-2023-0788
  • Giraldi, L., Rossi, L., & Olivieri, M. (2026). Role of digital platforms and composite indicators for urban circularity. Technology in Society, 86, 1-12. https://doi.org/10.1016/j.techsoc.2026.103322
  • La Rocca, A., Rehme, J., & Tzempelikos, N. (2026). Transformative times for Key Account Management: Disruptive events, digitisation, and sustainability. Special issue editorial. Industrial Marketing Management, 134, A1-A7. https://hdl.handle.net/10807/334680
  • Lucarno, M., Cantù, C., & La Rocca, A. (2026). Understanding the resilience of strategic networks (SN): The case of an Italian 40-year-old SN. Scandinavian Journal of Management, 101459. https://doi.org/10.1016/j.scaman.2026.101459
  • Martinelli, E. M. (2026). Key critical aspects of SMEs in B2B lead generation: Insights from an Italian qualitative study. Piccola Impresa, (1), 53-73. https://doi.org/10.14596/pisb.5187
  • Olivieri, M., Testa, G., & Giraldi, L. (2026). Communication Strategies in Hospitality: A Study on Michelin Green Star Sustainable Restaurants. Business Strategy and the Environment, 35(1), 237-250. https://doi.org/10.1002/bse.70184
  • Sestino, A., Olivieri, M., & Guercini, S. (2026). The effect of value-signaling message framing on consumer reactions: The roles of aesthetic appeal and status consumption orientation. Journal of Global Marketing, 1-20. https://doi.org/10.1080/08911762.2026.2663847