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Pubblicazioni 2024

  • Anzivino, A, Martinelli, E. M. & Ciccone F. (2024). Il piano di marketing integrato, Vita e Pensiero. ISBN: 9788834353875

  • Biraghi, S., Gambetti, R. C. & Dalli, D. (2024). Eudaimonic well-being: a socio-cultural perspective on narrative action, Culture and Organization, pp. 1-28. https://doi.org/10.1080/14759551.2024.2418322

  • Beccanulli A. A. & Biraghi S. (2024). Sustainable Brands and Plastic-free packaging: a netnographic analysis of young consumers’ motivations to go plastic-free, Corporate Reputation Review. https://doi.org/10.1057/s41299-024-00186-2

  • Beccanulli, A. A., Biraghi, S. & Gambetti, R. C. (2024). The consumer-object relationship debate in contemporary technoculture: a systematic review for a theory of the object, Journal of Marketing Management, 40(11-12), pp. 937-967. https://doi.org/10.1080/0267257X.2024.2404870

  • Ceschel, F., Lucarno, M., Marchiori, M. & Tunisini, A. (2024). Tensions in SMEs’ networks for sustainable entrepreneurship. Piccola Impresa/Small Business (1). https://doi.org/10.14596/pisb.4244

  • Gambetti, R. C., Biraghi, S., Beccanulli, A. A. & Vitulli, S. (2024). Brand activism in search for ethical communication leadership: Vivienne Westwood and the clashes between person and brand, Sinergie Italian Journal of Management, 42(3), pp. 157-180. https://doi.org/10.7433/s125.2024.08

  • Gambetti, R. C. & Kozinets, R. V. (2024). From killer bunnies to talking cupcakes: theorizing the diverse universe of virtual influencers, European Journal of Marketing, 58(13), pp. 205-251. https://doi.org/10.1108/EJM-12-2022-0948

  • Gambetti, R. C., Kozinets, R. & Biraghi, S. (2024). The brand behind the curtain: decoupling, recoupling and moral conflict in social media, Journal of Product & Brand Management, e-publication, ahead of print, pp. 1-16. https://doi.org/10.1108/JPBM-04-2024-5112

  • Guercini, S., La Rocca, A. & Mouzas, S. (2024). Editorial. Decision Making and Heuristcs in Business Relationships, Management Decision, 62(11), pp. 3373-3382. https://doi.org/10.1108/MD-11-2024-255

  • Guercini, S., La Rocca, A. & Perna, A. (2024). The IMP research on business networks: a systematic literature review and research agenda, Italian Journal of Marketing, May, pp. 149–175. https://doi.org/10.1007/s43039-024-00096-5

  • Hu, L. & Basiglio, A. (2024). A Multiple-Case Study on the Adoption of Customer Relationship Management and Big Data Analytics in the Automotive Industry, The TQM Journal, 36(9), pp. 1-21. https://doi.org/10.1108/TQM-05-2023-0137

  • Hu, L., Filipescu, D.A. & Pergelova, A. (2024). Understanding SMEs’ internationalization through digital platforms: the role of knowledge sharing and consumer education, International Marketing Review, 41(5), pp. 1044-1073. https://doi.org/10.1108/IMR-09-2023-0252

  • Hu, L., Galli, M. & Sebastiani, R. (2024). How Digital Platforms Affect the Internationalisation of Wine Firms in China, International Journal of Retail & Distribution Management, 52(9), pp. 875-891. https://doi.org/10.1108/IJRDM-11-2022-0438

  • La Rocca, A. & Dal Molin, S. (2024). Sustainable entrepreneurship: how do contextual factors play a role?, Industrial Marketing Management, 123, pp. 292-303. https://doi.org/10.1016/j.indmarman.2024.10.010

  • Lee, Z., Alwi S. & Gambetti, R. C., (2024). The thousand faces of beauty: how credible storytelling unlocks disability representation in inclusive luxury branding, Journal of Business Research, 181, pp. 1-13. https://doi.org/10.1016/j.jbusres.2024.114744

  • Martinelli, E. M. & Tunisini, A. (2024). Digitalization in Italian SMEs: the transformation of marketing channels, Italian Journal of Marketing, 2024(4), pp. 445-474. https://doi.org/10.1007/s43039-024-00099-2

  • Olivieri, M., Hu, L.,& Anzivino, A. (2024). The role of strategic communication in driving marketing decision-making, Sinergie Italian Journal of Management, 42(3), pp. 21-40. https://doi.org/10.7433/s125.2024.02

  • Olivieri, M. & Testa, G. (2024). Social Media Platforms Use in Startups’ International Marketing Strategies: A Multiple Case Study, International Marketing Review, 41(5), pp. 1074-1101. https://doi.org/10.1108/IMR-09-2023-0222

  • Tunisini, A., Capuano, G. & Arrigo, T. (2024). Il contratto di rete per il made in Italy: Analisi, valutazioni di impatto e strategie aziendali, FrancoAngeli: Milano. ISBN: 883516172X

  • Tunisini A. (2024). Marketing B2B. Capire e gestire le reti e le relazioni tra imprese, Hoepli: Milano. ISBN: 9788836014712