The main research lines of the center can be summarized in the following thematic areas, which include but are not limited to:
- Psycho-social interaction models
- Emotions, well-being, and communication processes
- Social psychology of cyberspace
- Cyberpsychology and sense of presence in the metaverse
- Positive technologies and 'positive media'
- Technostress
- Digital ecosystems and phygital spaces
- Psychology of User Experience
- Methods and techniques for analyzing discursive productions (argumentation analysis, conversation analysis, multimodal interaction analysis)
- Argumentation analysis in persuasive communication
