Key topics

The main research lines of the center can be summarized in the following thematic areas, which include but are not limited to:

  • Psycho-social interaction models
  • Emotions, well-being, and communication processes
  • Social psychology of cyberspace
  • Cyberpsychology and sense of presence in the metaverse
  • Positive technologies and 'positive media'
  • Technostress
  • Digital ecosystems and phygital spaces
  • Psychology of User Experience
  • Methods and techniques for analyzing discursive productions (argumentation analysis, conversation analysis, multimodal interaction analysis)
  • Argumentation analysis in persuasive communication