The way we communicate influences the nature and dynamics of our relationships, enables us to deal with problems with other people, and to change over time.
In communication, whether direct or mediated by technologies, we construct our individual and collective identity.
The Center's goal is to understand the phenomena of communication and mediated experiences through a psycho-social perspective.
Adopting a strongly application-oriented approach, the Center integrates expertise ranging from cognitive psychology to social psychology, from cyberpsychology to user experience, in order to design effective interventions to improve the understanding and effectiveness of communication processes and digital media.