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In this research area we investigate the psychosocial (cognitive, emotional, motivational) factors involved in sustainable eating and how communication can be effectively framed to promote sustainable eating.
Research group
Valentina Carfora, Patrizia Catellani
On Going Projects
Be Change (2021-2023) - Behavioural Change: Perspectives to stabilise virtuous behaviour towards sustainability
In this project we investigate the psychosocial factors involves in consumers' purchasing of local food. We also assess how communication promoting local food purchasing can be tailored on the basis of consumers' psychosocial characteristics.
Funding: Catholic University of Milan – Line D32 2020
Completed Projects
Sustainable Fish Eating
In this study, we examined the effectiveness of messages promoting sustainable seafood choices
Framing Communication on the Mediterranean Diet
This study aims at identifying predictive models of adherence to the Mediterranean Diet and of effective communication to promote such adherence