In this research area, we move from the assumption that effective recommendations on healthy food choice need to be personalized and sent out on a large scale. We develop models of automatic message selection tailored on the characteristics of the recipient. The research is carried out through the PsyMe app and consists of three main steps: a) identifying the psychosocial characteristics of the people involved; b) sending messages tailored on these characteristics; c) adapting interaction strategies according to people's reactions.
Funding: Catholic University of Milan - University of Pavia
Mauro Bertolotti, Valentina Carfora, Marco Piastra, Patrizia Catellani