Psicologia sociale e intelligenza artificiale: insieme per la salute, il benessere e la sostenibilità – video – Centro DETECT, Università di Pisa
During the seminar, Patrizia Catellani explained the strength of the research we conduct in PsyLab: the integration of social psychology and artificial intelligence.
This synergy is a powerful tool for understanding and guiding behavioral change, enabling us to:
- Explore people's needs and motivation for change
- Formulate consistent and effective messages
- Create a personalized communication based on individual characteristics ("happy communication")
- Automate communication with transparent and explainable algorithms starting from psychological models
Our goal? An AI serving people, capable of supporting behavioral changes in an ethical, effective and efficient way.
WATCH THE VIDEO (ITA)
