Come AI e Psicologia possono favorire cambiamenti positivi nelle persone? – online article – portrait
The "odd couple" of AI and social psychology is transforming the way we communicate with people, creating opportunities to drive positive change in areas such as health, well-being and environmental sustainability. Social psychology has been studying the factors that influence human behaviour for decades, providing well-established theoretical models of behaviour change. AI, on the other hand, offers advanced tools to automate complex processes and implement these models at scale. As Prof. Patrizia Catellani, Professor of Social Psychology at the Catholic University of Milan, explained during the Athics webinar "AI and Social Psychology": "Social psychology offers well-established models that artificial intelligence allows to translate into automated systems".
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