PUBLICATION - The memory of advertising: morphological analysis and response functions. Audience measurement on the Web

The memory of advertising: morphological analysis and response functions.
Prof. Giorgio Tassinari - University of Bologna
Proceedings of the conference held on 8 May 2001.

Audience measurement on the Web
Prof. Sergio Brasini - University of Bologna
Proceedings of the conference held on 22 May 2001.

Available documents

Author: Prof. Giorgio Tassinari; Prof Sergio Brasini

Publication date: 2001

Series: I quaderni del laboratorio, n.2

Tipology: Articles in conference proceedings