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Laboratorio di Ricerche sulla Comunicazione Aziendale (LABCOM)

International Postgraduate Master in Corporate Communication (IPMCC)

Presentation

Corporate Communication - IPMCC

UNLOCKING TOMORROW'S IDEAS

The International Postgraduate Master in Corporate Communication (in English) is activated by the Faculty of Economics and the Faculty of Language Sciences and Foreign Literatures, Università Cattolica del Sacro Cuore, Milan.

The Master is promoted by LABCOM - Research Laboratory on Business Communication at the Università Cattolica del Sacro Cuore.

The articulation and in-depth lessons which combine theory and practice, and a Faculty comprising academics with extensive international experience and highly qualified executives and professionals from different industries, render this Master of particular relevance and incisiveness on the managerial level.

Duration: The course begins on November 21st, 2011 and runs until November 3rd, 2012 (lessons are suspended during Christmas, Easter, and Summer breaks). The course terminates with the completion of a minimum 400-hour internship. The closing ceremony is scheduled for April 2013.

Attendance: 5 hours per day for 3 days a week - Tuesday to Thursday.

Venue: Università Cattolica del Sacro Cuore, Milan.

Deadline: Application forms must be sent to the Master Office by 31st October 2011 (http://master.unicatt.it/milano/corporatecom).

Learning objectives: The Master aims to provide participants with comprehensive and high level training which effectively combines the academic expertise of university professors in the field of corporate communication with the professional skills of communication managers belonging to some of the main global companies and communication agencies. The training is centred on the most current and significant strategic and operational issues of corporate communication in all its business configurations, in order to make the students acquire professional, interpersonal and language skills necessary to become effective communication executives both in a company and in an agency.

Classes develop a managerial and pragmatic approach and imply an active participation of the students who are involved in the discussion of business cases, in the implementation of strategic and operational documents such as communication plans, media mix and creative briefs, in the carrying out of both individual and group assignments envisaged to stimulate team building, pragmatism, problem solving and critical thinking, and in the implementation of a final individual project work where students can make good use of the skills acquired during the Master and the internship.

Distinctive Features:

  1. Restricted to a maximum of 30 partecipants who may be graduates with a Bachelor or a Master Degree from Italian and foreign universities and graduate professionals; 
  2. High profile Faculty comprising professors at the Università Cattolica del Sacro Cuore in Milan and other international universities;
  3. Executives and highly qualified communication experts;
  4. 2 annually-funded Scholarships individually sponsored by FIAT Group and Leo Burnett cover the entire registration fee (€ 8.000 each) and are awarded to eligible students on the basis of merit and academic achievement;
  5. Dedicated web platform (teaching, discussion forum, group work and tutorship);
  6. Tutoring services for findings internships;
  7. Involvement of participants in group assignments and meetings with companies.

Career Opportunities: Graduates of the Master in Corporate Communication will gain 360° business communication knowledge and may become part of any company or agency to carry out tasks related to strategic and operational management of all areas of communication (corporate public relations, marketing communication, brand management, internal communication, investor relations, accounting and strategic planning).

Prospective Student Profile: Mainly graduates in economic, linguistic, humanistic and communication disciplines with a Bachelor or Master degree, from Italian and foreign universities. This Master is however also open to all graduates from other faculties.

Assessment and Diploma: final exams at the end of each course and a final project work are due in order to get the Diploma, which will be obtained by the students after passing all the exams, the internship and the final project work.

 

 

International Postgraduate Master in Corporate Communication - brochure (558.12 KB)