In occasione dei suoi quindici anni dalla fondazione, LABCOM organizza con ESOMAR una giornata di seminario sul tema consumer-brand engagement.
Una giovane e determinata neo-diplomata dell'International Postgraduate Master in Corporate Communication, Veronica Scottoni è tra i vincitori del premio Giovani Leoni del Festival di Cannes.
Al via il progetto che coinvolge gli studenti nell'ideazione di una nuova icona Perlana per far vivere il prodotto nella relazione marca-consumatore
This is the official website of the XIX Corporate and Marketing Communications Conference (CMC Conference).
Founded in 1996 by professor Philip Kitchen, ever since this annual conference has become the meeting place for academic researchers and teachers as well as practitioners wishing to advance and create knowledge in the field of communications. Papers covering all major areas of corporate and marketing communications are presented and discussed at the Conference.
Università Cattolica del Sacro Cuore is proud to host the upcoming 2014 CMC Conference and to take part in the construction of a lively community of researchers and practitioners who are committed to the development of the corporate and marketing communication field.
The conference is organised in association with Journal of Marketing Communications.
We invite you to join the 2014 CMC Conference in April 3-4* to foster the debate on "Dialogic Communication: beyond control toward co-construction".
* Due to a date overlapping with the most important international design and furniture trade fair taking place every year in Milan, the CMC Conference date has been anticipated by one week, from April 10th-11thto April 3rd-4th. Sorry for the inconvenience and please do not hesitate to contact us should you have any problem.